Why do you need a domain, and how does Domain Registration work?

Well firstly, a domain is key, and the most important item to have when starting or owning a business. Everything links back to your domain – your website, your emails, and all interactions with your customers.

Think of a domain as being the bit after the @ sign in an email address, or the bit after the www of a website.

Next, you need to decide what domain extension you want – a .co.za is the most obvious for South African companies, but others prefer a more country neutral .com extension.

Once you have decided on your domain and extension, you then need to think of alternative options, just in case your domain is already registered and in use.

And then finally, once you have registered your domain, you then need to look at maximising your brand by hosting your domain for email and / or a web site.